We live in a broadcast rich era, video screens are all around us we are exposed to more video now than ever before and because of this over saturation of media when it comes time to add video to your site, people often skip it cause it looks “so different” than what you are accustom to.  Because of this saturation of media around us, when someone sees video that has little / no production value – it really stands out!  The good thing is that when video with production value is used it will exponentially add to the perceived value of your brand and the product that you’re presenting!
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The function of a “One-Man-Band” (sometimes) has it’s benefits!

I just wrapped up a new project with recording artist John Garrett (front man for 24HR Watch).  John made this project such a joy to work on – he was so awesome to work with, flexible, and was able to re-take a line near verbatim.  But I don’t know that it would have gone down so easy if I was a bloated media company! (If you own a bloated media company – I’m kind of sorry, but not really!)

I received a call from John (who’s an old friend of mine – he was on a lighting crew that I was the LD for the ballet company.)  We met there and then he started to attend the same church that I was very active at.  When I received the call I could immediately scene the urgency in his voice asking if I’d be able to shoot his EPK, but it needed to be done – yesterday.  I think that most clients face projects like this (in a crisis mode) but in John’s case – it really was a genuine deal.  He’s needed to have one done, and a new opportunity opened and he needed it in hand ASAP!

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