When the average viewer looks at video – they don’t think about the cuts, music selection, or graphics (or the lack there of). Unless there’s something wrong with the video – then everyone will notice it.

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One of the precepts that I wanted to build this site upon is the “Democratizing of Film-making”, but what the heck does that phrase really mean – really?!  To me it’s the process of opening the door for others and empowering them to make films as good (or better) than the “Corporate Film Industry.”  

I’ve come across another community of people in an open round table discussion around “The Art of the Edit.”  This open dialogue among three people really is eye opening to the process and methods that editors take to present a visual dialogue.  Hosted by John Flowers ( @lifezero on twitter ) and with guests Paul Del Vecchio ( @pauldv on twitter) and guest Mike J Nichols (@TheEditDoctor on twitter).  This is going to be a show to keep tabs on as it develops, so be sure to subscribe to their mp3 rss feed in your respective application!!! 

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