Well actually, having any form of an identifiable brand is what’s really important!

So, what does this all have anything to do about a mustache?  A while back I decided that would be a new part of my personal brand.  This all came about after I had established my self as big_B_rad on twitter.  So a bit of background – I’m a big guy.  (5′ 10” & tipping the scales at 325)  So big, might be a bit of an understatement… When I made a choice to become Smaller_B_rad I knew that I’d need to find another / more healthy claim to identity.

Also, growing up my Father often had some epic facial hair!  (I’m still trying to dig up some photos for you all) so in an effort to be a little different I decided to grow out a massive mustache!  I knew that I was on to something when I showed up to a shoot that my friend was doing at Lakewood Church, and instantly became the guy with the ’stache!  I’ve been sporting this thing on twitter for a while now (I’m always asked if it’s really my mustache) and have been taking updated photos and posting them on twitpic when I remember!

Well, last night my Epic Sized Mustache was immortalized when it was put on the Reddit.com Alien!!!

Not sure how long it will be live, but while it is – hit it up!

Also, what are you doing to establish your personal brand???