Well actually, having any form of an identifiable brand is what’s really important!

So, what does this all have anything to do about a mustache?  A while back I decided that would be a new part of my personal brand.  This all came about after I had established my self as big_B_rad on twitter.  So a bit of background – I’m a big guy.  (5′ 10” & tipping the scales at 325)  So big, might be a bit of an understatement… When I made a choice to become Smaller_B_rad I knew that I’d need to find another / more healthy claim to identity. (more…)