In the coming years it will no longer be enough to be able to read and write, I firmly believe that it will be critical that the next generation (as well as present generations) also learn Media Production as a form of literacy. I know that this is a rather bold statement but I’m finding that I’m not the only one who believes this to be true. I feel very strongly that it’s one thing to be able to have the ability to express your self with words and phrases, it’s another thing completely to be able to present those expressions in a social relevant way with media (visually or otherwise).

As most of you know I was extremely blessed to have a computer at a very young age – this allowed me to experiment and become very engaged with electronics, and it didn’t hurt that my Father was a taught electronics at a local trade school.  Because I was always around this world – and had the great fortune of having teachers that would urge me to explore and learn all that I can in every field I came away with a very broad understanding of how everything fit together, rather than being very focused on just one part of the equation.

I really don’t think that our education system will catch up with this until it’s too late.

What is one to do?  How do we educate others in ways of media production?

Photos used in post:

june 28th 280c by striatic

We live in a broadcast rich era, video screens are all around us we are exposed to more video now than ever before and because of this over saturation of media when it comes time to add video to your site, people often skip it cause it looks “so different” than what you are accustom to.  Because of this saturation of media around us, when someone sees video that has little / no production value – it really stands out!  The good thing is that when video with production value is used it will exponentially add to the perceived value of your brand and the product that you’re presenting!
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