brandingTag Archive -

What’s in a name?

EVERYTHING!!!

After spending last night on The Free Monday Phone-in with Rich Currie (@RichCurrie on twitter) talking about branding, and also growing so very tired of trying to explain how to find me on twitter, “it’s big b rad with underscores between…  never mind. I decided to re-brand my twitter presence to be my name @bradparler.  This has proven to be more of a head ache than I thought and I’ve hit a following wall – most likely a safety guard from allowing people to follow 1,000 people in a 24 hour window, but when you have 3,700 followers that you’re trying to migrate like a huge exodus it’s not a fun wall to hit.

If you’re presently following @big_b_rad I humbly ask that you please follow @bradparler and unfollow @big_b_rad to help me get this migration done.  My hope is that they (Twitter Support) will extend some grace to me and convert my account for me as I didn’t do it correctly.  I by mistake when ahead and registered the new account with a separate email address, instead of going into my settings and making the change on the original account.  Lesson learned – don’t make the jump until you know what you’re doing!

Please learn from my mistake – Start with the Right Brand from the Beginning!

Also, why am I not using @poweredproduction – it’s too long for twitter.

Photos used in post:

Power Breakfast with Bob Steel by James Willamor

Having a Mustache is Important!

reddit_hugeWell actually, having any form of an identifiable brand is what’s really important!

So, what does this all have anything to do about a mustache?  A while back I decided that would be a new part of my personal brand.  This all came about after I had established my self as big_B_rad on twitter.  So a bit of background – I’m a big guy.  (5′ 10” & tipping the scales at 325)  So big, might be a bit of an understatement… When I made a choice to become Smaller_B_rad I knew that I’d need to find another / more healthy claim to identity. (more…)