Posted by Brad on May 6, 2009 in Production | 0 comments
Twenty (or even five) years ago the broadcast landscape was a vastly different space, the costs for gear was outrageous, maintenance costs, hiring engineers, and means of distribution was heavily controlled. We now live in a day and age where all of the before mentioned no longer are a factor. This doesn’t mean that it’s all free but the barrier of adoption / acquisition of...
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Posted by Brad on Jan 28, 2009 in Production | 6 comments
Months ago, when I was first looking at what the lowest entry point for doing effective video was. I was really expecting to hear “you should be able to get started for less than $100.” And to my shock the response that I heard back, was FREE. To the mind of a video professional this made me really laugh at the guy, but then I had to discover that he was right. The critical things...
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Posted by Brad on Jan 27, 2009 in Production | 5 comments
We live in a broadcast rich era, video screens are all around us we are exposed to more video now than ever before and because of this over saturation of media when it comes time to add video to your site, people often skip it cause it looks “so different” than what you are accustom to. Because of this saturation of media around us, when someone sees video that has little / no...
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Posted by Brad on Nov 4, 2008 in Production | 4 comments
The function of a “One-Man-Band” (sometimes) has it’s benefits!
I just wrapped up a new project with recording artist John Garrett (front man for 24HR Watch). John made this project such a joy to work on – he was so awesome to work with, flexible, and was able to re-take a line near verbatim. But I don’t know that it would have gone down so easy if I was a...
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Posted by Brad on Oct 14, 2008 in Production | 0 comments
One of the precepts that I wanted to build this site upon is the “Democratizing of Film-making”, but what the heck does that phrase really mean – really?! To me it’s the process of opening the door for others and empowering them to make films as good (or better) than the “Corporate Film Industry.”
I’ve come across another community of people in an...
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Posted by Brad on Sep 30, 2008 in Production | 0 comments
Within every profession there are many (sometime too many) communities that you can join, groups you can take part in, associations that you can become a member of. But what’s the point – REALLY?! I’ve embarked upon a journey to build community around one of my very favorite application (Adobe After Effects) as a response to the overwhelming discovery that there was no...
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