Video Starting to Get Credibility
Not to be “That Guy” that would rub it in your face and yell in all caps, “I TOLD YOU SO!” People are finally starting to get that using video is where it’s at! Now, I’ve been saying that for quite a while now – I’ve been blogging about it, I’ve asking people on twitter why they’re not using it. I’ve posted a few tips here to get you started, and have recommended some very inexpensive tools to get you going.
Yesterday, Chad Hurley (YouTube’s co-founder) was quoted, “The online video advertising market will emerge a winner from the global economic downturn as firms seek cheaper and more precise ways to promote their products… The market for online video is reaching critical mass. Some of these audiences are similar in size to what you can reach in television programming..” (Read Entire Article)
It’s reported that YouTube.com receives 15 hours of content every minute, and that rate is on the rise (yeah I’d call that critical mass!) As a marketer or a someone who wants to get an idea to a large audience you should see this a critical tipping point and target online video as the next weapon in your marketing campaign!
Photos Used in Post:
YouTube Generation by Jonsson // Production by Sheriffmitchell
"15 hours of content every minute" wow, the only problem with that is that there will be a lot of people not watching 14 minutes of that. Well not really and besides there is is a lot of dud content and the videos appeal to different people.
My only issue with online video and it carries over to this idea of phasing out DVDs and Blu-Ray disks – how can you possibly produce high quality content as high as the disks? and if you can surely the file sizes will be ridiculous?
(First sorry that you got stuck in moderation for seven hours – will have to figure out what that's about.)
When I see stats like the one reported by YouTube, I see it as online video is reaching "critical mass" that it's becoming so very popular, but with that is noise (content that no one wants to see. At this point I don't see online video taking over hard media (DVD & BD) for a year or two. Yes, I think it will happen faster than we think. I see DVD as a dead format already being replaced with online. (But I'm strange like that! ^~~^)
Take a look at services like SmugMug.com & Viddyou.com (who offer 1080p HD) quality streaming is out there for pros (via paid services) to take advantage of, and with Facebook, YouTube, Vimeo, and a few more that you can use for free. ((Here's a great break down of those services – http://is.gd/aAoP))
As we see broadband exponentially expand and compression get better and better – the file size would become less meaningful to us. Uploading a 1Gb file via 50Mb/s connection won't be as bad as what we do today…
As to my DVD is Dead comment, I look to online rental giants who are getting us accustom to the idea an pulling in early adopters, via set-to-boxes and browser based experiences. I don't however see on-line taking over BD because it's truely shifted the interactive disc experience, and it might take a while to catch up to that!
I think here in South Africa things are set to change big time in the next year with the new undersea cable (4 to be laid of the next few years) and the 5000km fiber optic framework. This will drop internet costs and increase bandwidth. Then I will be able to participate a lot more – and favour – online media distribution.
I had the opportunity to view a 720p channel when Transformers was on – the DSTV(satelite) HD channel – and I must say I was truly impressed.